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Interfaith Outreach is a nonprofit organization offering services to in-need members of the community to grow and thrive. Building relationships with volunteers, contributors, and corporate sponsors requires an organizational explanation that stands and focuses on the interests of the audience. The organization turned to H2Os Video to create a content presentation that would turn its content onto all digital platform destinations. H2Os Video and Bradshaw Design team worked with Interfaith Outreach to identify and understand its audience in a holistic way. From those insights, H2Os Video selected topics that captured audience interests and aligned with the services and culture of the organization. Since Interfaith Outreach launched the new approach to video brand storytelling, the results are outstanding. Today, volunteer recruitment has had a significant increase. Corporate sponsorship and donations were spotlighted by over $50,000 raised on Give to the Max Day. The video continues to inform, recruit and create alliances in all facets of Interfaith's service area.
Setting the Scene:
Stonebrooke GC is an upscale public golf course located in the western suburbs of Minneapolis. Situated fifteen minutes away from Hazeltine National Golf Club and 2016 The Ryder Cup. Stonebrooke GC turned to H2Os Video to create a Social Media promotional video for a targeted promoted boost on all digital platform destinations.
The H2Os Video team worked with Stonebrooke GC to create a concise message that conveyed to an international audience the specific offer of advance reserved tee times on an upscale course minutes from the Ryder Cup. From those insights, H2Os Video selected topics that captured audience interests and aligned with the the course's services and experience.
Stonebrooke GC launched the new approach to Social Media video brand storytelling three months before the Ryder Cup with outstanding results. The video was viewed over 30,000 times around the world. The course sold out two weeks of "Premium Tee Times" during the Ryder Cup with international guests enjoying the course restaurant and pro shop. The video continues to welcome and inform Stonebtooke GC potential guests from outside the Twin Cities.